Dream Sports, the parent company of India’s leading fantasy sports platform Dream11, has entered the wealth technology sector with the launch of its new personal finance app, Dream Money. The move comes at a critical moment for the company, following India’s new Promotion and Regulation of Online Gaming Law, 2025, which bans online games involving real money. As a result of the legislation, Dream11 has halted all paid contests on its platform, transitioning instead to a free-to-play social gaming model. The launch of Dream Money represents a strategic pivot, enabling Dream Sports to diversify into regulated financial services and tap into India’s rapidly expanding wealth tech industry.
The Dream Money app is designed to offer a comprehensive set of personal finance tools with accessibility and inclusivity at its core. Among its key features is the ability to invest in digital gold through a Systematic Investment Plan (SIP) starting at just ₹10 daily or monthly. This offering is facilitated through a partnership with Augmont, a trusted digital gold trading platform. The app also enables fixed deposit (FD) investments starting from ₹1,000 without the need for a bank account. Powered by Upswing, an open finance-as-a-service fintech startup, the FD option offers flexibility, allowing users to withdraw funds at any time.
Beyond gold and fixed deposits, Dream Money allows users to link their bank accounts to track and manage their investments in stocks, mutual funds, and Exchange Traded Funds (ETFs). To support this, Dream Sports has partnered with Sigfyn, a SEBI-registered AI investment advisor, ensuring a secure and compliant investment experience. This unified platform positions Dream Money as a competitive alternative to established players like INDmoney, Zerodha Coin, and Groww.
Another major highlight of the app is its expense tracking and financial insights feature. Users can monitor daily spending, income, and investments in one place while receiving daily and monthly insights to understand cash flow patterns. The app also provides smart recommendations powered by AI, guiding users on better financial decisions. With this functionality, Dream Money competes directly with apps such as Fi.Money, Jupiter, Moneyview, and Jar, which offer similar tracking and investment tools.
Dream Sports’ shift into fintech stems from the regulatory disruption that shook the fantasy gaming industry in August 2025. The new law, which received Presidential assent on August 22, prohibits real-money online games with deposit-based winnings. Since Dream11 derived over 90 percent of its revenue from paid contests, the company was compelled to rethink its business model. This is not Dream Sports’ first experiment with fintech. In March 2023, the company launched DreamX, a UPI payments app in partnership with Pine Labs. However, DreamX was shut down in June 2023 after the Reserve Bank of India banned co-branded UPI services.
The lessons from DreamX appear to have shaped the design and strategy of Dream Money, which focuses entirely on regulated wealth-building products.
Strategically, the launch marks Dream Sports’ diversification beyond gaming. The company is leveraging its vast user base of over 200 million registered users (as of October 2023) and its brand trust to gain a foothold in wealth management. Dream Money’s entry points—₹10 for gold SIPs and ₹1,000 for FDs—are deliberately low, making financial products accessible even to first-time investors. This aligns with India’s broader push toward financial inclusion, a theme highlighted by Prime Minister Narendra Modi, who praised the online gaming law as a landmark step that balances innovation with social responsibility.
Dream Sports has already demonstrated its ability to expand into adjacent verticals, with ventures such as FanCode (sports content and commerce), DreamSetGo (sports experiences), and Dream Game Studios (mobile game development). The launch of Dream Money further strengthens its ambition to become a broader sports and technology conglomerate.
Financially, Dream Sports is well-positioned to make this transition. In FY23, the company reported revenues of ₹6,384.49 crore, a 66 percent increase from the previous year, along with a profit after tax of ₹188 crore, up from ₹142 crore in FY22. With a valuation of $8 billion as of November 2021, the company has the resources to invest in new verticals like wealth tech.
Dream Money enters a crowded yet fast-growing sector. Competitors such as Jar focus on micro-investments in gold, while Zerodha Coin, INDmoney, and Groww dominate the mutual fund and ETF investment space. Fi.Money and Jupiter lead in expense management tools. Dream Money’s potential advantage lies in its established brand recognition through Dream11, as well as its one-stop solution combining gold SIPs, FDs, stocks, mutual funds, ETFs, and expense tracking in a single platform. Its partnerships with Augmont, Upswing, and Sigfyn provide both regulatory backing and user trust, key factors in a sensitive sector like finance.
The broader public sentiment around the launch reflects India’s growing appetite for wealth-building tools. On platforms such as X, users have been actively sharing perspectives on personal finance, highlighting the importance of disciplined investing and the appeal of accessible SIP options. While the discussions remain mixed, they underscore the increasing cultural shift toward digital wealth management in India.
With Dream Money, Dream Sports is signaling that its future lies far beyond fantasy gaming. By embracing India’s wealth tech boom, the company is positioning itself not just as a gaming brand but as a comprehensive financial services player with the potential to shape how millions of Indians invest, save, and manage their money in the years ahead.
Disclaimer:
This article is for informational purposes only and does not constitute financial advice. Investment in digital gold, fixed deposits, mutual funds, ETFs, or any other financial instruments involves risk. Readers are advised to consult with a certified financial advisor before making any investment decisions.
