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Monsoon Has Arrived Early: These Sectors See Positive and Negative Impact

2025-05-27  Niranjan Ghatule  
Monsoon Has Arrived Early: These Sectors See Positive and Negative Impact

The monsoon has arrived in India earlier than usual, and its effects are already being felt across various sectors of the economy. Notably, this is the earliest arrival in Maharashtra in the last 16 years, with the last such early entry seen in 1990. While an early monsoon brings a sigh of relief for some industries, it also poses challenges for others.

Let’s take a look at the positive and negative impacts across sectors:

Sectors Positively Impacted by the Early Monsoon

1. Auto Sector

The auto sector, especially the rural-focused segments, benefits significantly from an early and good monsoon. Better rainfall improves farm incomes, which directly boosts demand for:

Two-Wheelers: Brands like Bajaj Auto, Hero MotoCorp, and TVS Motors see a pickup in rural sales.

Tractors: Companies like Escorts Kubota, Mahindra & Mahindra (M&M) benefit due to increased demand from the agricultural community.

2. Vehicle Finance Companies

Rural demand not only supports auto companies but also boosts vehicle finance companies that have significant rural exposure:

  • Mahindra Finance
  • Shriram Transport Finance
  • Chola Mandalam Investment

These companies may witness improved disbursements and lower default rates in rural belts.

Sectors Negatively Impacted by the Early Monsoon

1. Cement Sector

The monsoon season traditionally slows down construction activities, directly impacting cement demand. An early monsoon further shortens the construction window, leading to slower dispatches and weaker quarterly performance.

2. Power Sector

May 2025 saw a strong power demand peaking at 220 GW. However, with the arrival of early monsoon, temperatures dipped and power consumption declined to 215 GW. This led to:

  • A 22% drop in demand on the Real-Time Market (RTM) on the Indian Energy Exchange (IEX).
  • Spot electricity prices even touched zero for the first time, showcasing just how rapidly demand collapsed.

3. Consumer Durables

Products like air conditioners and refrigerators, which typically see robust sales in the summer months (April–June), have witnessed a sharp slowdown:

  • AC sales dropped by 20% in April.
  • Refrigerator sales fell by nearly 10%.

These three months contribute 40–70% of annual sales for consumer durable companies. Hence, the early monsoon has come as a big dampener.

4. FMCG Sector (Mixed Impact)

The Fast-Moving Consumer Goods (FMCG) sector sees a mixed impact:

  • Positive: Some rural-oriented food and essentials see stronger demand.
  • Negative: The food segment, especially perishable items and beverages, may see disrupted logistics and cooling demand decline due to lower temperatures.

Disclaimer:

The information provided in this blog is for educational and informational purposes only. It does not constitute financial advice, investment recommendation, or stock tips. Readers are advised to consult with a certified financial advisor before making any investment decisions.

 


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