Mahindra has made a significant impact in the electric vehicle market with the launch of its Electric Origin SUVs – XEV 9e and BE 6. On the very first day of bookings, these eSUVs collectively registered an impressive ₹8472 crores in booking value (at ex-showroom prices), securing 30,179 bookings. This achievement is noteworthy, considering that the total electric passenger vehicle sales in India for the entire year 2024 were approximately 1 lakh units.
Breakdown of Booking Trends
Among the total bookings, the XEV 9e accounted for 56 percent, while the BE 6 secured 44 percent. The most sought-after variant was the top-end Pack Three, featuring a 79 kWh battery, which contributed to 73 percent of the total bookings across both models. This overwhelming response highlights the growing demand for premium electric SUVs in India.
Strong Demand for Mahindra’s EV Vision
The record-breaking bookings reflect the trust and enthusiasm of Indian customers in Mahindra’s UNLIMIT India vision, which focuses on delivering luxurious, high-performance, and technologically advanced EVs. The Made-in-India, For-the-World XEV 9e and BE 6 were first unveiled on November 26, 2024, and have since generated significant excitement in the market.
This success positions Mahindra as a strong competitor in the premium EV segment, further proving the rising acceptance of electric mobility solutions in India.
Delivery Schedule
Mahindra has announced a phased delivery plan for its Electric Origin SUVs, starting from March 2025:
- Pack Three – Mid-March 2025
- Pack Three Select – June 2025
- Pack Two – July 2025
- Pack One Above – August 2025
- Pack One – August 2025
With such an overwhelming response on the first day, Mahindra’s Electric Origin SUVs are set to redefine the EV market in India. As customer demand continues to grow, Mahindra is preparing to fulfill deliveries and strengthen its position as a leader in the premium electric SUV segment.
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