Porsche AG has announced its financial results for the first nine months of 2025, showing resilience in a difficult global environment. Despite significant headwinds, including extraordinary expenses and U.S. import tariffs, the German luxury automaker managed to deliver a strong automotive net cash flow and record sales in key markets.

During the period, Porsche’s group sales revenue stood at 26.86 billion euros, marking a 6 percent decline from the previous year’s 28.56 billion euros. Group operating profit fell sharply to 40 million euros compared to 4,035 million euros in the same period last year. The group operating return on sales dropped to 0.2 percent from 14.1 percent.

The company attributed this decline primarily to extraordinary expenses of around 2.7 billion euros associated with the realignment of its product strategy and battery-related activities. Additional factors such as the challenging market conditions in China, organizational restructuring, and increased costs from U.S. import tariffs also weighed on profitability.

Despite these challenges, Porsche’s automotive net cash flow rose to 1.34 billion euros, up from 1.24 billion euros in the previous year, with the net cash flow margin improving to 5.6 percent from 4.8 percent. This underlines the company’s robust operational performance even in a tough market environment.

CFO Dr. Jochen Breckner stated, “In a challenging market environment, we have generated robust cash flow. At the same time, we have further sharpened our strategic alignment. This year’s results reflect the impact of our strategic realignment. However, these measures are essential. We are consciously accepting temporarily weaker financial figures in order to strengthen Porsche's resilience and profitability in the long term.”

Porsche delivered 212,509 vehicles to customers worldwide during the first nine months of 2025, a decline of 6 percent compared to the previous year. The share of electrified vehicles rose significantly to 35.2 percent globally, with 23.1 percent being fully electric and 12.1 percent plug-in hybrids. In Europe, electrified vehicles made up 56 percent of total deliveries.

The Macan model achieved the strongest growth among Porsche’s six model lines, with 64,783 units delivered, representing an 18 percent increase. The company also recorded new all-time highs in the USA and the Overseas and Emerging Markets, with the North America region showing a 5 percent increase.

As part of its product strategy realignment, Porsche plans to expand its lineup with additional combustion and plug-in-hybrid models, while delaying the launch of certain all-electric vehicles. The development of a new electric platform for the 2030s will be rescheduled and redesigned in coordination with other Volkswagen Group brands. Porsche emphasized that it will continue to update its current all-electric model range.

Dr. Breckner added, “We expect 2025 to be the trough that precedes a noticeable improvement for Porsche from 2026 onwards. Our goal is to sharpen our brand and make our products even more individual, exclusive, and desirable.”

In October, Porsche also began discussions with employee representatives about a “Future Package,” aimed at boosting efficiency, profitability, and long-term resilience amid persistent inflationary pressures. The company emphasized that it must prepare for continued market challenges and will announce the results of these talks once concluded.

The automaker expects total costs of around 3.1 billion euros for the 2025 financial year related to the strategic realignment and the impact of U.S. tariffs. Porsche’s forecast assumes a 15 percent U.S. import tariff from August 1, 2025, and anticipates group sales revenue between 37 and 38 billion euros for the full year. Depending on revenue levels, Porsche projects a group return on sales between 0 and 2 percent and an automotive net cash flow margin between 3 and 5 percent.

Porsche remains focused on strengthening its long-term profitability and ensuring it continues to stand as one of the world’s most iconic automotive brands, supported by a loyal customer base and an evolving product portfolio designed for future growth.

Disclaimer:This article is based on official financial disclosures and statements from Porsche AG. It is intended for informational purposes only and should not be considered as investment advice. Readers are advised to conduct their own research or consult financial experts before making any investment decisions.