Maranello, 27 March 2025 – In response to upcoming U.S. import tariffs on European cars, Ferrari N.V. (NYSE/EXM: RACE) has announced updates to its commercial policy. The Italian luxury carmaker aims to provide clarity to customers and maintain strong market positioning despite the potential financial impact.
Key Highlights of Ferrari’s Policy Update
- Price Hike to Tackle Trump’s Tariff: Ferrari has announced a price increase of up to 10% on certain models to offset the impact of the new U.S. import tariffs imposed by the Trump administration.
- Order Protection for Select Models: Commercial terms will remain unchanged for all Ferrari models imported before April 2, 2025. Additionally, three key Ferrari families—Ferrari 296, SF90, and Roma—will retain their existing commercial terms, regardless of import date.
- Price Adjustments for Other Models: For the remaining lineup, Ferrari plans to introduce new import conditions, reflecting a price increase of up to 10% in coordination with its dealer network.
Financial and Market Implications
Despite the tariff impact, Ferrari has reaffirmed its financial targets for 2025. However, the company acknowledges a potential risk of 50 basis points in its EBIT and EBITDA margins due to these changes.
This policy update showcases Ferrari’s commitment to customer transparency while strategically navigating new trade regulations. As the U.S. implements these tariffs, the luxury automobile market is expected to experience shifts, with Ferrari taking proactive steps to ensure stability.
