Bengaluru, September 23, 2025 – Ola Electric, India’s largest pure-play electric vehicle (EV) company, has launched its latest festive season campaign ‘Ola Celebrates India’. As part of this initiative, the company has rolled out the Ola Muhurat Mahotsav, offering its scooters and motorcycles at never-before prices starting at just ₹49,999 for a limited period of nine days, beginning September 23, 2025.

Ola Celebrates India reflects the company’s belief that true modernity does not come from imitation, but from rediscovering and reactivating the Indian way of progress. With this campaign, Ola aims to merge progress, culture, and accessibility in a way that resonates with the spirit of the festive season.

Under the Ola Muhurat Mahotsav, customers now have a chance to own Ola’s popular S1 scooters and Roadster X motorcycles at unprecedented prices. The S1 X 2kWh scooter and Roadster X 2.5kWh motorcycle will be available at ₹49,999, while the S1 Pro+ 5.2kWh and Roadster X+ 9.1kWh models will be offered at ₹99,999. Both the S1 Pro+ 5.2kWh and Roadster X+ 9.1kWh feature Ola’s advanced 4680 Bharat Cell battery packs.

Ola Electric has announced that these special offers will only be available on a first-come, first-served basis, with limited units offered daily. To add to the festive excitement, the company will reveal the Muhurat time-slots for booking every morning on its social media handles.

An Ola Electric spokesperson said, “With Ola Celebrates India, we are bringing together progress, culture, and accessibility in a way that resonates with the spirit of this festive season. The Muhurat Mahotsav is not just about never-before prices – it’s about making world-class EVs accessible to every Indian household, while celebrating our shared belief that India’s modernity must be rooted in its own identity. This campaign reflects our commitment to redefining progress the Indian way.”

The company currently has a diverse EV portfolio. The premium S1 Gen 3 range includes the S1 Pro+ in 5.2kWh and 4kWh configurations, priced at ₹1,69,999 and ₹1,51,999, and the S1 Pro in 4kWh and 3kWh configurations, priced at ₹1,37,999 and ₹1,20,999 respectively. In the mass market segment, Ola offers the Gen 3 S1 X+ (4kWh) priced at ₹1,11,999, and the Gen 3 S1 X in 2kWh, 3kWh, and 4kWh variants priced at ₹1,03,999, ₹94,999, and ₹81,999 respectively. The Gen 2 S1 Pro and S1 X (4kWh) are priced at ₹1,18,999 and ₹97,999.

In addition to scooters, Ola’s Roadster motorcycle portfolio includes the Roadster X+ (4.5kWh) priced at ₹1,27,499, and Roadster X in 2.5kWh, 3.5kWh, and 4.5kWh versions priced at ₹1,24,999, ₹1,09,999, and ₹99,999 respectively.

At its annual ‘Sankalp’ event earlier this year, Ola also unveiled its 4680 Bharat Cell integrated vehicles. These include the S1 Pro+ 5.2kWh and the Roadster X+ 9.1kWh, priced at ₹1,69,999 and ₹1,89,999 respectively, with deliveries starting this Navratri. The company further expanded its portfolio by announcing its entry into the sports scooter category with the all-new S1 Pro Sport, available in 5.2kWh and 4kWh battery configurations powered by the 4680 Bharat Cell. This new sports scooter will be launched at an introductory price of ₹1,49,999, with deliveries beginning in January 2026.

Through the Ola Celebrates India campaign and Muhurat Mahotsav, Ola Electric is not only offering festive discounts but also reaffirming its vision of making world-class EVs accessible to Indian households while celebrating India’s cultural ethos and modern aspirations.